Media Kit · 2026

The Boujee Nomads

Luxury travel on realistic budgets, through house sitting. Brandi & Sandra — a mother/daughter duo teaching women location independence, one house sit at a time.

We're not budget backpackers. We're boujee on purpose.

315K+
Views across platforms,
last 90 days
$40K+
Saved annually on
housing, lived out loud
5,300+
Community across
Skool, Substack & social
Brandi and Sandra in front of the Eiffel Tower at dusk

Who We Are

House sitters, storytellers, proof of concept.

Brandi (Manifestor) and her mum Sandra (Manifesting Generator) are full-time international house sitters and digital nomads, living rent and mortgage free across Europe, Southeast Asia, the Americas and beyond. We've saved close to $100K in accommodation costs over our first two years of this lifestyle, and we teach the women following along how to do the same. Our audience is women 35 to 65 who are done waiting for permission to start their next chapter, and they trust us because we show our numbers, not just our highlight reel.

Sandra smiling at a Parisian sidewalk cafe
Sandra, sidewalk cafe, Paris
Brandi excitedly eating a crepe on the street in Paris
Brandi, mid-crepe, doing the research

By The Numbers

Where we show up, and how it performs

Every number below is pulled directly from platform analytics. We'd rather hand you a smaller, honest number than a bigger, borrowed one.

THREADS @the_boujee_nomads
Last 90 days
4,469
Followers
267K
Views
13.9K
Interactions
57.3K
Top single post (views)
Our fastest-growing platform right now, growing organically without paid promotion.
SUBSTACK The Boujee Nomads
Last 90 days
1,778
Subscribers
10.4K
Email opens
7,021
Unique readers
This is our home base — the long-form "masterpiece" every other platform's content is built from.
INSTAGRAM @the_boujee_nomads
Last 90 days
867
Followers
48.5K
Views
20.2K
Unique viewers
93%
Views from Reels
Small following, outsized reach — see below.

Beyond The Follow

The number that actually matters

55×
View-to-follower ratio on Instagram in the last 90 days
77%
Of Instagram views come from non-followers
267K
Threads views with zero paid promotion

We have a small following and a large reach, which is the harder thing to buy. Our content travels past our own audience and gets discovered by people who've never heard of us — which means a brand mention doesn't just land with our list, it lands with everyone the algorithm decides to hand it to next.

Top Performing Content

What resonates, in our own words

Threads
"I just spent nearly 5 weeks in Europe eating cheese, bread, loads of desserts and drinking wine..."
57.3K views
Threads
"And we're off. 11 weeks house sitting across Europe, Morocco, Netherlands and more!"
41.1K views
Threads
"We are accepting NEW house sitter partners in 2026–2027!"
21K views
Instagram
"Funny how we all grow up thinking success meant titles and degrees, but now most of us just want a life that feels light, peaceful, happy and meaningful."
3.2K views
Instagram
"Plan B. Sell everything. Don't tell anyone. Move to Europe. Start a new life."
1.9K views

Who's Listening

Our audience, in her own words

  • Women 35–65, aspirational nomads or in their "next chapter"
  • Pre- and post-menopausal women navigating reinvention
  • "Recovering do-ers" — high achievers ready to stop hustling and start living
  • Women rebuilding after grief, divorce, illness, career pivots or burnout
  • Dreaming of location independence but don't know how to start
"I'm scared but I'm more scared of staying."
"I feel like a prisoner in my own life."
"I won't die wondering why I didn't try."
"Poor. But free."

How We Work With Brands

One story, five platforms

We build one long-form "masterpiece" on Substack, then repurpose it deliberately across every other channel — which means a single partnership touches our audience more than once, in more than one format.

Substack masterpiece
→
IG Reel
→
Threads posts
→
Substack Notes
→
Email

Sponsored long-form feature

A dedicated Substack piece plus its full repurposed rollout across Threads, Notes, IG and email.

Product integration

Your product woven into real house-sitting and packing content — gear, apps, travel services.

Affiliate / referral

Ongoing commission-based partnership, in the model of our existing TrustedHouseSitters relationship.

Newsletter placement

A dedicated mention or send to our Substack list of 1,778 engaged subscribers.

Brand Positioning

What we are, and what we're not

We are

  • Sophisticated, sustainable travel without breaking the bank
  • House sitting as a gateway to nomadic freedom
  • Spiritual meets practical — mindset and manifestation, paired with real strategy
  • Available on realistic budgets, not just for the wealthy

We are not

  • Budget backpacking or van life
  • A get-rich-quick scheme
  • Generic travel influencers chasing every free stay

Current Partnerships

Who we already work with

TrustedHouseSitters
Primary house-sitting platform · affiliate partner
25% off referral code, active

Life In Photos

What it actually looks like

Behind every stat above is a real trip, a real house sit, a real mum-and-daughter moment. This is the content brands are stepping into.

Brandi and Sandra riding camels across the Moroccan desert
Camel trek, Morocco
Brandi smiling under the stained glass dome at Galeries Lafayette, Paris
Galeries Lafayette, Paris
Brandi in a yellow headscarf at golden hour in Morocco
Golden hour, Morocco
Brandi and Sandra in front of an ornately carved Moroccan archway
Riad archway, Marrakech
Brandi sipping an orange avocado smoothie at a Marrakech cafe
Orange everything, Marrakech
Sandra laughing in a straw hat on a boat
Sandra, boat day
Brandi and Sandra smiling together in a horse carriage
Mum and me
Brandi in a red patterned jacket looking up at golden hour
Golden hour