WHO WE ARE
Brandi & Sandra – Mother-Daughter Digital Nomad Duo
We’re The Boujee Nomads – redefining what luxury travel and location independence look like for women over 40. We’ve saved $40K+ annually through international house sitting while building multiple income streams and teaching others to do the same.
Our Mission: Empowering women to escape the life they think they should want and create the sophisticated, nomadic lifestyle their soul actually craves – without sacrificing comfort, style, or financial security. We help burned-out high-achievers transform survival mode into spiritual nomad freedom.
OUR AUDIENCE
Primary Demographics
• Women aged 25-44 (77% across platforms)
• College-educated professionals
• Successful but burned-out high-achievers
• Household income $75K+ (based on platform demographics)
• Aspiring location-independent entrepreneurs
Pain Points We Address
• Golden handcuffs” syndrome – successful but unfulfilled
• Chronic stress and burnout from high-achievement lifestyle
• Fear it’s “too late” to completely change life direction
• Desire for freedom but uncertainty about practical steps
Geographic Reach
• Primary: United States (35-80% depending on platform)
• Secondary: United Kingdom, Germany, Canada
• International presence across English-speaking markets
PLATFORM STATISTICS
Instagram: @the_boujee_nomads
FOLLOWERS
4.7K+
30-DAY VIEWS
7,612
Accounts Reached
3,770
Non-follower Discovery
71.7%
(exceptional viral potential)
AUDIENCE
82.1%
women, 69% aged 25-44
Top Content Performance
1.3k views
1.1k views
716 views
663 views
Instagram: @HelloBrandiDaniels
FOLLOWERS
4.7K+
30-DAY VIEWS
4,641
Accounts Reached
1,716
(+550% growth)
Non-follower Discovery
72%
(explosive growth trajectory)
AUDIENCE
66.5%
women, 77.8% aged 25-44
Top Content Performance
1.5k views
472 views
415 views
323 views
YouTube: @TheBoujeeNomads
Content: Travel vlogs, house sitting tours, nomad education
SUBSCRIBERS
141
TOTAL VIDEOS
83
TOTAL LIFETIME VIEWS
45.4K
LAST 30 DAYS VIEWS
758
Podcast: “Welcome Home”
TOTAL PLAYS
545
(all time)
consumption hours
28 hrs
followers
62
AUDIENCE
75%
female, 100% aged 28-44
PLATFORM DISTRIBUTION
Apple Podcasts (38.9%), Web Browser (16.7%), Multiple platforms
Top Content Performance
225 streams
131 streams
108 streams
Substack: The Boujee Nomads
TOTAL SUBSCRIBERS
122
(+78 in last 30 days)
30-DAY VIEWS
155
(+146% growth)
OPEN RATE
29.55%
(above industry average)
MOBILE APP SUBSCRIBERS
25
Email List
TOTAL SUBSCRIBERS
5,300+
PLATFORM
MULTIPLE
touchpoints for comprehensive reach
CONTENT PILLARS
House Sitting Mastery
• Luxury accommodations worldwide
• Pet care and home management
• Destination showcases with authentic experiences
• Cost-saving strategies for sophisticated travel
Digital Nomad Business
• Location-independent income strategies
• Escaping traditional career constraints
• Building businesses that support mental health
• Financial planning for lifestyle freedom
Mental Health & Transformation
• Burnout recovery and nervous system regulation
• Manifestation and mindset work specifically for high-achievers
• Life transformation for women over 40
• Breaking free from societal expectations
• Spiritual practices while traveling
Sophisticated Travel
• Boujee experiences on realistic budgets
• Cultural immersion and authentic travel
• Travel as therapy and personal growth
• Slow travel for mental wellness
INSTAGRAM COLLABORATIONS
single post
$150-250
(3-5 Slides)
(3-5 Slides)
monthly brand ambassador
$500-750
PODCAST SPONSORSHIPS
Pre-roll/Post-roll (30 seconds)
$75-100
Full episode integration
$300-500
YOUTUBE INTEGRATIONS
PACKAGE DEALS
CONTENT CREATION CAPABILITIES
High-quality video production and editing
Professional lifestyle and travel photography
Authentic storytelling and brand integration
Multi-location content creation
Long-form written content and guides
IDEAL BRAND PARTNERS
TRAVEL & ACCOMMODATION
• Luxury hotels and boutique properties
• Short-term rental platforms
• Travel insurance companies
• Wellness retreats and destinations
MENTAL HEALTH & WELLNESS
• Therapy and mental health platforms
• Meditation and mindfulness apps
• Stress management tools
• Sleep and recovery products
LIFESTYLE & SELF-CARE
• Premium travel accessories
• Wellness and skincare products
• Sustainable and eco-friendly brands
• Personal development resources
FINANCIAL SERVICES
• Digital banking for nomads
• Investment platforms for location independence
• Travel credit cards
• Financial planning tools for life transitions
TECHNOLOGY & REMOTE WORK
• Productivity tools and apps
• Co-working spaces
• Travel-friendly tech accessories
• Mental health-focused productivity solutions
SUCCESS STORIES & TESTIMONIALS
RECENT COLLABORATIONS
Hint Astrology (Instagram Reel)
• Authentic integration of astrology content with personal brand
• High engagement from target demographic
• Positive brand alignment with spiritual/personal development focus
MEDIA APPEARANCES
Guest expert on nomadic lifestyle
Featured transformation story
Lifestyle and business feature
OUR UNIQUE VALUE PROPOSITION
We don’t just showcase destinations – we facilitate life transformation. Our audience follows for permission to completely reimagine their lives, making them highly engaged with authentic brand partnerships.
Combined presence across lifestyle and transformation content creates comprehensive brand ecosystem addressing both practical education and deep personal work.
71-72% non-follower reach across platforms provides organic viral potential and expanded market reach for brand partners .
Mother-daughter team speaks to women at different life stages ready to break generational patterns of unfulfillment.
Recent 550% growth in reach demonstrates expanding influence, making partnerships increasingly valuable.
PAYMENT TERMS
Standard Campaigns:
50% deposit upon contract signing
50% upon content delivery/publication
Net 15 payment terms
Larger Campaigns ($1,000+):
25% upfront
50% at milestone
25% completion
Travel Integration:
Additional 25% advance for travel expenses
Travel costs billed separately when applicable
READY TO PARTNER WITH US?
Include:
Brand/product overview
Campaign objectives
Preferred platforms and deliverables
Timeline and budget range
Custom proposal within 5 business days
Rate negotiations and timeline confirmation
Content creation begins upon deposit
Delivery within agreed timeline
Long-term partnership opportunities
CONTACT INFORMATION
General Inquiries: TheBouJeeNomads@gmail.com Response Time: 48 hours maximum Availability: Year-round with advance scheduling
Follow Our Journey:
Instagram: @the_boujee_nomads & @HelloBrandiDaniels
YouTube: @TheBoujeeNomads
Podcast: “Welcome Home” (Available on all platforms)
Substack: The Boujee Nomads
Creating authentic partnerships that transform lives, one collaboration at a time.
#TheBoujeeNomads #MentalHealthMatters #DigitalNomadLife #LocationIndependence #LifeTransformation